Monthly Archives: February 2021
February 2021
How to Scale a Google Ads Account Safely
A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…
5 Things to Know About the New Match Type
On 4th February, Google announced a change to match types – and the end of…
Recent Posts
-
Google Ads and the Heat Pump PrincipleNovember 13, 2025/0 Comments -
AI Max, Impression Share, and the Denominator ProblemOctober 30, 2025/ -
Are Ad Group Targets Fake?October 9, 2025/ -
Report Editor Revelations in Google AdsSeptember 25, 2025/ -
AI Max for Search: When It Works, When It Fails, What to WatchSeptember 11, 2025/ -
How to Save a Failing Google Ads AccountAugust 14, 2025/ -
If Google Ads Campaign Types Were WarriorsJuly 24, 2025/
