ULTIMATE PPC CROSSWORD ANSWERS Answers to the Ultimate PPC Crossword You'll get lots of letters from Google's parent alphabet Where ad clickers arrive on your site (7, 4) landing page (enter with no space) The biggest factor in determining QS CTR (QS being Quality Score) Split test your ad text with this feature (2,10) ad variations (enter with no space) Search ads, but only shown to previous visitors RLSA (Remarketing Lists for Search Ads) Users will be sent here in the end (5,3) final url (enter with no space) It's important to make a good first metric impression Show us what you do on the gdn display A measure of relevance between keywords, ads, landing pages (7,5) quality score (enter with no space) Back to the Crossword