THE ULTIMATE LIST OF
NEGATIVE KEYWORDS FOR GOOGLE ADS

Almost-Universal Negatives for your PPC Campaigns

Negative keywords are a crucial shield against wasted PPC spend. With Google Ads increasingly taking the initiative (deciding it knows best!) when it comes to determining search relevance Рit is more important than ever to make sure we are filtering out unwanted search terms.

The list below pulls together the most useful ‘almost-universal’ negatives to keep your traffic on the right track.

NB as a generic list of negatives, these can only be ‘almost’ universal… almost any phrase can have value in the right context… so look over any list/s you apply to campaigns to make sure you aren’t throwing any babies out with the bathwater.

The following list is also available in this google sheet.

Negatives for (Almost) All Campaigns

activation key
blog
blogs
cd key
craigslist
download
facebook
faq
free
game
guide
guides
history
how to
images
information
lyrics
map
maps
naked
no cost
nude
photos
pics
pirate
porn
porno
recipe
review
reviews
sample
sex
sexy
torrent
torrents
udemy
utube
vimeo
what are
what is
white paper
white papers
wiki
wikipedia
you tube
youtube

Unless You're in the Employment Sector...

career
careers
employer
employment
full time
fulltime
intern
interns
internship
internships
job
jobs
occupation
openings
part time
parttime
postings
recruiter
recruiters
recruiting
recruitment
recruitor
recruitors
resume
resumes
salary
work
work experience

Unless You're in the Education Sector...

class
classes
course
courses
learn
lessons
training
tutorial
tutorials

Unless You're Selling Low-Ticket Items

amazon
bargain
bargains
blowout
blowouts
cheap
cheapest
clearance
clearances
close out
close outs
closeout
closeouts
deal
deal of the day
deal of the week
deals
discount
discount code
discount codes
discounted
discounts
ebay
freebie
freeware
giveaway
half price
inexpensive
liquidation
low cost
low price
odd lots
overstock
second hand

Unless You're Selling Craft Items...

craft
crafts
create
creating
hand made
handmade
homemade

Unless You're in the Legal Sector...

law
laws
legal
legislation
regulation
regulations

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