21 Winning Ads

24-pages, packed full of insights on what works well when it comes to writing your ads…

With 21 real-world examples of ads that came out on top in tests.

  • Over 50 ads compared 
  • Real stats
  • Multiple industries
  • Expert commentary on what each winning ad tells us about successful ad text in Google Ads


See what types of messaging improve conversion rate as well as CTR

Iterate and test your ad text - find tips on where to get started

Get a performance uplift by trying these ad text techniques