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  • Sticking to the Point in PPC: Lessons from Alexa, Coldplay, and Broad Match
  • Lessons from my charger: misdirection in PPC
  • Crazy Bids, Smart Bidding: Under the Hood of Google’s Wildest CPCs
  • Don’t Be Undersold on the Upside: When Google’s Forecasts Miss
  • Grow and Prune: How Expansion and Refinement Work Together in Google Ads
  • Account-level automated extensions: which to keep, which to cut
  • The value of exact matches in Google Ads

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