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Sticking to the Point in PPC: Lessons from Alexa, Coldplay, and Broad Match
Lessons from my charger: misdirection in PPC
Crazy Bids, Smart Bidding: Under the Hood of Google’s Wildest CPCs
Don’t Be Undersold on the Upside: When Google’s Forecasts Miss
Grow and Prune: How Expansion and Refinement Work Together in Google Ads
Account-level automated extensions: which to keep, which to cut
The value of exact matches in Google Ads

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